I am Andy Drinkwater. I have been a Website optimization consultant since 1999, which takes that to over eighteen years experience as this article is put together (May 2018).
My own areas of proficiency lie around Technical SEO, SEM Auditing in addition to Reputation Management. My numerous years of experience in this particular sector give me plenty of insights that I am going to inform you of here.
You will discover more about me on my webpage here or on Twitter and also Facebook.
Search engine optimization consultant, freelance SEO specialist, independent Search engine optimisation specialist - no matter what you call them they usually provide you with an equivalent benefit - or at least should.
In the Search engine optimization Marketplace, there are a lot of service providers which may provide a variety of services.
A search engine marketing group, for example, is less likely to place personnel at your firm premises, whilst a search marketing consultant will frequently be found on-site, leading in-house teams or maybe engaging in specific jobs.
This is when it is best to decide which one is likely to meet your organizational expectations! Does your business require someone to be sat in your offices, or perhaps the duties needed allowed to be done from their own work place?
You will find quite a widespread belief that any consultant, Search engine optimisation or otherwise, are simply money-hungry and need to charge extortionate costs for their assistance.
Sometimes maybe there may be an element of truth to this, but if you consider why exactly, it might just add up.
Do you need an SEO consultant?
Typically a consultant is incredibly knowledgeable in their selected area of Search engine marketing. It may be that you should have a specialist with exact expert experience - practical knowledge which may not be offered by an agency.
You could potentially require a consultant that is highly skilled in international SEO, AMP or technical auditing; one that might well be a professional at web page configuration or maybe setting a web site up with Schema.
Unfortunately, there is no actual checklist that exists that can help you in deciding which standard of work you would need. You will need to understand your own major objectives and decide who is actually the best choice to achieve this for you.
Just what should you pay for an SEO professional?
Without a doubt, some SEO consultants do require over £1000 on a daily basis, then again there are actually just as many who charge half that who might be similarly exceptionally experienced.
It is advisable to check that they are likely to be qualified to perform the duties you may want, for this reason don’t ever be concerned about asking them questions or maybe for examples of work completed for different customers.
Carrying out your own due diligence
It is easy to look for a probable Search engine optimisation specialist on the internet. Take a look at precisely what other people have had to say about them or if they have a record of bad encounters with different clients.
Try to look for Google testimonials together with social activity. It is possible to tell if a person could operate well with you by simply getting a general feel for them as an individual.
A final thought
The fundamental key to discovering what actually you might need it to try to make a note all of your requirements. Chat with a number of industry experts and understand which way they work in addition to what precisely their rates are like.
Get them in for a meeting - in the event that that may be awkward for any reason, organize a call on Skype to aid you to at the very least see them.
It is frequently known that SEO consultants spend a lot of time at client offices, so don’t be worried in the event that their place of work address is also their house - it is an incredibly typical practice
Is a Search engine optimization consultant the correct fit to meet your needs? In that case you then may find that spending a bit more when starting up, could save you throwing away money down the road.